The decision that changed the audience was to stop restricting access and invite the creators already working on social platforms in. The resulting figure is the one worth keeping: eighty per cent of the audience reached had never subscribed to the organisation's own channel. Most content metrics measure how well you serve people who already found you; this measures the opposite, which is much harder to move. The mechanism is a distribution decision rather than a production one — they did not make content for a new audience, they let people who already had that audience make it. Underneath sits a genuine format constraint: golf is hard to see, and the traditional broadcast grammar struggles with a ball travelling three hundred yards against sky across a course spanning miles. Creators were not out-producing the broadcast; they were solving legibility, which is why the falling cost of production matters more here than elsewhere.